Comparative Assessment of the Pre and Post Subsidy Removal Marketing Performance of Petroleum Products Marketers in Nigeria
##article.subject##:
Subsidy, Petroleum, Marketing.
##article.abstract##
This study compared the marketing performance of petroleum products marketers in Abia and Imo States Nigeria before and after the partial removal of petrol subsidy in Nigeria. 87 service outlets in Aba, Umuahia, Owerri and Okigwe were involved in the study while a sample size of 270 staff of these outlets was studied. The performance indicators that were hypothesized include sales, profitability, competition and fuel availability/scarcity experience. The hypotheses were tested using the SPSS version 21 of the student t-test. Findings revealed among others that the sales, profitability, intensity of competition and fuel availability/scarcity experience of the service stations do not differ significantly between 2011 (subsidy era) and 2012 to date (subsidy removal era). The study recommends among others that marketers should adopt customer-focused marketing strategies in order to ensure improved customer loyalty and that firms should monitor and manage their product availability and above all, their pricing policies and strategies effectively as most customers are becoming price sensitive.
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Adewole, R. (2012). “Petrol subsidy: Tracking a global problem” Punch, March 18.
Agbakwuru, J. (2012) “Subsidy removal, NUPENG, PENGASSEN warn of fuel scarcity” Vanguard November 20.
Agbola,A. (2012). “Surviving the hard times” Tel No.5 February 6
Agbonifoh, B.A, Ogwo, E.O, Nnolim, D.A and Nkamnebe, D.A (2007). Marketing in Nigeria: Concepts, Principles and Decisions, 2nd ed:Aba: Afritow
Aghalino, S.O. (2012). “An approval of oil sector reforms in Nigeria” Maiduguri Journal of Historical Studies, 11(1).
Aghalino, S.O. (2005). “Gas flaring, environmental deterioration and abatement measures in Nigeria, 1958-2001. Journal of Third worlds studies, 2(3)
Ajumogobia ,C. (2008). “Petrol subsidy benefits only the rich” The Nation, August 18.
Akanmu, O. (2004). “The challenges of marketing in Nigeria. The Punch Nov- ember 8
Alugbuo, C.C. (2005). Guide to Project Writing, Owerri: Totan Press. Anyanwu, A. (2003), Marketing Management, Benin: Barloz Publishers ember 21.
Aremu, O. (2006). Tears Not Enough, Lagos: Franckad Publishers.
Arowolo, O (2012). “Nigeria’s downstream sector deregulation crisis; what are the unresolved issues?” Ogel Journal, 5.
Bakare, T (2012). “Much ado about fuel subsidy” Vanguard, January 17.
Bashir, A.R. (2011). “Deregulation and fuel subsidy in Nigeria: An islamic perspective. The Punch, December 14.
CLEEN Foundations Survey (2013). “Nigerians want petrol subsidy to return”, Premium Times, May 25.
Ehinonem, C and Adeleke, A (2012). “An assessment of the distribution of petroleum products in Nigeria” Journal of Business Management 3(6)
Ekine D. and Okadim, A.I. (2012) .“Analysis of the effect of subsidy removal on selected food items in Port Harcourt, (2001-2012)’’ European Journal of Business and Management. 5
Ezejelue, A C, Ogwo, E.O and Nkamnebe, A.D. (2007). Basic principles in Managing Research Projects, 2nd ed. Aba: Afritowers Ltd.
Gbola, S and Odidison, O (2013). “Only full removal of fuel subsidy will save Nigeria” The Tribune, Friday, May 10.
Haramble, D (2012), “Subsidy removal, food prices rocket” Leadership, January 4.
Hassan S, Ebele, A and Raphael, C (2006). Nigeria’s Reform Program: Issues and Challenges. Ibadan: Ventage publishers.
Iluyemi, V (2012). “Subsidy removal will end scarcity-President” World Stage, November 15.
Iweala, N.O. (2012). “Nigeria’s fuel subsidy: A palliative, a burden. Vanguard, February 7.
Kotler, P (1986), Marketing Management, Analysis. Planning and Control, 4th ed. New Jersey: Prentice Hall Inc.
Kotler, P. and Keller, K. (2007), Marketing Management, 12th ed, New Delhi: Printice Hall of India.
Ndujihe, C (2012), “Fuel or fraud subsidy war: Nigeria loses N2trn in six days” Vanguard January 14.
Nwadialo, U. (2012). “Fuel subsidy removal: A Nigerian dilemma” Vanguard January 9.
Odutola, A. (2012). “Cost of subsidy protest” Tel No. 1 January 9.
Ofikhem J. (2012). “Strike begins on monday” The Nation, Thursday January 5, pp4.
Ogbuji, C.N. (2012) .“Reflections on the marketing implications of a deregulated economy” Marketing Parade, Owerri: Stramark communications conduct.
Ogwo, E.O and Onuoha A.O (2013). “The imperative of marketing in the management of deregulation: A study of the Nigerian downstream oil sector. Asian Journal of Management Sciences
and Education, 2(3)
Okpara, G.S (2012). Contemporary Marketing, Topical and Tropicalised, 2nd ed, Owerri: Avan Global Press.
Okpara, G.S. and Anyanwu A, (2006). “The changing face of marketing management in a deregulated downstream oil sector”, Journal of Business and Social Sciences, 2(2)
Onah, J.O. and Thomas, M.J. (2004). Marketing Management: Strategies and Cases: Enugu: IDS.
Onuba, I. (2013). “Petrol subsidy payment hits N240.5. “The Punch July, 16.
Onwe .J. O (2012). “Economic implications of petroleum policies in Nigeria”, American Journal of Contemporary Research, 2(5).
Onyishi, A.O, Eme, O.I and Eme, I.E (2012) “The Domestic and International Implications of Fuel Subsidy Removal Crisis in Nigeria. Kuwait Chapter of Arabian Journal of Business and Management Review, 1(6).
Oparah, A (2004). “What manner of subsidy? Daily Trust, Thursday July 25th.
Osagie, C. (2012). “Effects of fuel subsidy removal” Retrieved May 7 2013.
Roe; B (2003). “Deregulation utilities must change marketing tactics” Olid State University Research Publications.
Sanusi, L. S (2011). “Why Nigeria must deregulate” Daily Sun, Monday December 12.
Simon, O.E. and Akpan, F.U (2013). “The politics of fuel subsidy removal and its socio-economic implications. Global Journal of Social Science 12(7).
Tijani, O (2011). “The positives of oil subsidy removal in Nigeria” Sahara Reporters, May 6.
Todaro, M.P. and Smith, S.C. (2009). Economic Development, 10th ed, New Jersey: Addison-wesly
Ugulah, B. (2012). “Intrigues of fuel subsidy and the mass media in Nigeria” Journal of Arts and Humanities, 1(1).
Umutemi, B (2012). “Only fuel subsidy can end fuel scarcity in Nigeria- IMF” The Nation, November 2
Yemi, I (2012). “The political economy of fuel subsidy in Nigeria” Retrieved July 8, 2013.
Energy Intelligence Agency, (2013)
Engineering Network Team (2012).
International Energy Agency, (2013)
Ministry of Petroleum Resources Bulletin (2012)
NNPC Bulletin 2010, 2011, 2012.
Oil and Gas Journal, (2012)
OMG Reporters, (2012. “The impact of the fuel subsidy removal so far on the Nigerian economy, January 16.
Oxford Advanced Learners Dictionary (2004).
PFC Energy Report 2012.
PPPRA Bulletin, 2007, 20010.
Punch Editorial, 2011, December 6.
United Nations Report (2012)
US Energy Report, 2011, 2007.
Vanguard January 9 (2012). Communiqué by South-South Elders Forum.
##submissions.published##
2021-08-09
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Articles
