Impact of Specialization and Diversification Reengineering Strategies on Farm and Off-farm Activities for Sustainable Food Security in Kenya
##article.abstract##
Reengineering strategies aim at rethinking and redesigning the business processes and practices to improve performance in the areas of cost and output to achieve a new higher level of competitive advantage. Ideally, reengineering builds competitive advantage, in this case, farmers shifting from farming for subsistence to doing it as a business. It is a paradigm shift that reflects specialization and diversification in farming sector to boost farming profitability. The government of Kenya in vision 2030 has enumerated various ways in which agriculture can drive the Kenyan economy to the next stage of sustainable profitability and guaranteed food security. Specialization and diversification of farming activities are some of the critical suggestions to reengineer agriculture as a business. Off-farm activities offer a credible strategy of expanding marketability of farm produce and necessary shield to cushion farmers from absolute loss of income due to farming risks especially post-harvest challenges. This paper explores how the stated reengineering strategies impact on sustainable food security in Kenya. The objective of this study was to examine how specialization and diversification strategies influenced farming and off-farm activities among farmers for sustainable food security in Kenya. Using a sample survey design, data was collected through questionnaires and interview schedules. Data was analyzed descriptively. The findings revealed that diversified farming activities were motivated by desire by farmers to cushion themselves against risks while off- farming engagements was encouraged by ease of conversion and high returns. The production trend beyond subsistence demonstrates benefit of specialization reengineering strategy to boost family income. This study concludes that engagement in farm and off farm activities is a viable specialization and diversification reengineering strategy that boosts profitability. It also promotes sustainable food security due to enhanced purchasing power.
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