Network Capability and Performance: Link in Small Event Management Ventures in Kenya

  • Jacqueline Cheptepkeny Korir School of Tourism, Hospitality and Events Management Moi University P.O Box 3900, Eldoret
##article.subject##: Event Management, Kenya, Network Capability, Performance

##article.abstract##

In the dynamically growing hospitality industry, small firms stand little chance of survival given heightened competition. Attaining a competitive edge could be from key inter-firm networks and upholding network alliances. This paper examines the link between network capability (NC) and performance for small Event Management Ventures (EMVs) in Kenya. The target population was 313 entrepreneurs concerned with event planning out of which 271 were sampled. Analysis of Moment Structures (AMOS 18) software was used for analyzing data. Results indicated that NC significantly predicted performance (β=0.86, p<0.001) thus, NC is facilitative of Venture Performance. Entrepreneurs should participate in networking activities and form associations to manage relationships within the network.

References

ACUMEN, (2015). Social enterprises and global corporations collaborating for growth with impact. ACUMEN Publications, New York City.

Bengesi, K.M., & Le Roux, I. (2014). The Influence of Dimensions of Networking Capability in Small and Medium Enterprise Performance. International Journal of Business and Social Science, 5(2), 189-200.

Blankenburg, H. D., Eriksson, K., & Johanson, J. (1999). Creating value through mutual commitment to business network relationships. Strategic Management Journal 20, 467–486.

Coltman, T. (2007). Why build a customer relationship management capability? Journal of Strategic Information Systems, 16, 301-320.

Cooper, A. C. (2002). Networks, alliances, and entrepreneurship. In M. A. Hitt, R. D. Ireland, S. M. Camp and D. L. Sexton (Eds.), Strategic entrepreneurship: creating a new mindset (pp.203-222). Oxford: Blackwell.

Dickson, P. H., & Weaver, K. M. (2011). Institutional readiness and small to medium–sized enterprise alliance formation. Journal of Small Business Management, 49(1), 126–148.http://dx.doi.org/10.1111/j.1540-627X.2010.00318.x

Dyer, J., Kale, P., & Singh, H. (2001). How to make strategic alliances work. Sloan Management Review, 42(4), 37– 43.

Ford, D. (2002). Understanding business marketing and purchasing: An interaction approach. Cengage Learning EMEA.

Garcia-Pont, C., and Nohria, N. 2002. Local versus global mimetism: The dynamics of alliance formation in the automobile industry. Strategic Management Journal 23 (4): 307–21.

Gittell, Jody. (2006). Relational coordination: Coordinating work through relationships of shared goals, shared knowledge and mutual respect. Relational Perspectives in Organizational Studies: A Research Companion. 74-94.

Gulati, R., Nohria, N., & Zaheer, A. (2000). Strategic networks; Strategic Management Journal; 21, pp 203–215.

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2009). Strategic Management: Competitiveness and Globalization: Concepts and Cases. Cangage Learning.

Human, G. & Naudé, P. (n.d). Exploring the relationship between network competence, network capability, and firm performance: A resource based perspective in an emerging economy. University of Cape Town.

Ireland, R. D., Hitt, M. A., &Vaidyanath, D. (2002). Alliance management as a source of competitive advantage. Journal of Management, 28(3), 413-446.

Johanson, J. & Mattsson, L.G. (1987). Inter-organizational Relations in Industrial Systems: A Network Approach Compared with a Transaction Cost Approach, International Studies of Management Organization, Vol.17, pp.185-95.

Kale, P., Dyer, J. H., & Singh, H. (2002).Alliance capability, stock market response, and long-term alliance success: the role of the alliance function. Strategic Management Journal, 23, 747-767.

Kim, P. H., & Aldrich, H. E. (2005). Social capital and entrepreneurship. Boston-Delft: Now Publisher.

Mazzarol, T. & Reboud, S. (2006). The strategic decision making of entrepreneurs within small high innovator firms. International Entrepreneurship and Management Journal, 2(2), 261-280.

Narver, J. C., Slater, S. F., &MacLachlan, D. L. (2004). Responsive and proactive market orientation and new-product success. Product Innovation Management, 21, 334-347.

Nieto, M. J., & Santamaria, L. (2010). Technological collaboration: bridging the innovation gap between the innovation gap between small and large firms. Journal of Small Business Management, 48(1), 44–69. http://dx.doi.org/10.1111/j.1540–627X.2009.00286.x

Orhan, M. (2001). Women business owners in France: The issue of financing discrimination. Journal of Small Business Management 39 (1), 95–102.

Ostgaard, A., &Birley S. (1996). New venture growth and personal networks. In: Journal of Business Research, 36: 37-50.

Papastamatelou, Julie & Busch, Rainer & Ötken, Ayşe & Okan, Elif & Gassemi, Karim. (2016). Effects of Network Capabilities on Firm Performance across Cultures. International Journal of Management and Economics. 49. 79-105. 10.1515/ijme-2016-0005.

Pittaway, L., Robertson, M., Munir, K., Denyer, D., & Neely, A. (2004). Networking and innovation: A systematic review of the evidence. International Journal of Management Reviews, 5–6(3–4), 137–168.

Rothaermel, F.T. & Deeds, D.L. (2006). Alliance type, alliance experience and alliance management capability in high-technology ventures. In: Journal of Business Venturing, 21: 429-460.

Shenkar, O. (2006). Handbook of strategic alliances. Thousand Oaks : SAGE Publications

Teng, B. S. (2007). Corporate entrepreneurship activities through strategic alliances: A resource-based approach toward competitive advantages. Journal of Management Studies, 44(1), 119–142.

Walter, A., Ritter, T. & Gemünden, H. G. (2003). The influence of adaptations, trust, and commitment on value-creating functions of customer relationships. Journal of Business & Industrial Marketing, 18,353-365.

Walter, A., Auer, M., & Ritter, T. (2006). The impact of network capabilities and entrepreneurial orientation on university spin-off performance. In: Journal of Business Venturing, 21, 541-567.

Watson, J. (2007). Modeling the relationship between networking and firm performance. In: Journal of Business Venturing, 22, 852-874.

Watson, J. (2007). Modeling the relationship between networking and firm performance. Journal of Business Venturing 22(6), 852–874.

Westerberg, M., & Wincent, J. (2008). Network capability and entrepreneurship: refinement of a scale and test of a framework. 5th AGSE International Entrepreneurship Research Exchange, Melbourne, Australia, 5-8 February.
##submissions.published##
2018-07-05
##section.section##
Articles